Enough is Enough Lululemon - I’m calling you out.
Yesterday was International Women’s Day. A day to celebrate us Women. All women. Powerful CEO’s, nurses, artists, truck drivers, welders, teachers, stay at home moms, 17 year old high school students, 100 year old great grandmothers. Women of different sizes, shapes, backgrounds, colors, personalities, incomes and sexualities.
And Lulu just had to do it. Just had to abuse their reach and use OUR day to do it.
Let me back up a bit here. I am a white, female, 32 year old yoga teacher, who is in “works out but likes pizza” shape. I spend about an hour to hour and a half each day exercising 5-6 times a week. I have two kids, loving husband and run some boss ass businesses if I may say so myself.
I wear Lululemon clothes to workout and teach, among other lines. I have friends who work for Lulu and some that are ambassadors. They are lovely humans who are totally inspiring and bad ass.
You just had to go and do it didn’t you Lulu?
Lulu created a campaign that launched yesterday named “Enough is Enough”. A campaign where they sell you t shirts that send funds to empowering women through various charities. Seem noble? Sort of is. Sort of.
The charities picked are Yoga Outreach (trauma informed yoga), Red Clay Yoga (Focus on yoga for youth and marginalized communities), Exhale to Inhale (Yoga for violence and sexual assault survivors) and Our Mala, (Yoga for survivors of Violence and Cruelty). These charities are amazing. Yoga is a beautiful way to help with these processes and I don’t want to take away at ALL from these organizations.
Back to Lulu. They launched the Enough is Enough campaign and gave their ambassadors shirts and mega phones. Mega phones so they can be heard. Heard speaking rights for women.
However the flaw here is the women given these microphones (who again I know many and they are amazing) lack diversity.
Beautiful (by society’s standards)
In the 30 “ish” range of age
And oddly enough also mostly Yoga teachers.
Basically they are “Ocean”. If you haven’t heard of Ocean, she is the ideal customer created by Lululemon. Chip Wilson the founder of Lululemon describes Ocean as “32 year old single professional that makes $100,00 a year, is fashionable and has an hour and a half to workout every day.” and goes on to say “if you’re 20 years old or you’re graduating from university, you can’t wait to be that woman. If you’re 42 years old a couple of children, you wish you had that time back.”
Sooooooo what you are saying there Chip is that you are “Empowering” women through your Enough is Enough campaign, however these women are not good enough.
You want them TO WANT to be more than they already are.
YOU GAVE MEGA PHONES TO WOMEN WHO ARE LIKE OCEAN TO SPEAK FOR THE WOMEN WHO ARE NOT.
Browsing through your Instagram feed, you have Oceans and Dukes (their ideal man) and no other diversity.
So what really is your Enough is Enough campaign about? Selling more clothes.
We all know this isn’t the first time you’ve alienated people with an interview a long time ago, claiming you wouldn’t make sizes for women above a size 12. We won’t even go there.
I AM calling you out on your fake campaign.
I AM telling readers, friends, yoga teachers, personal trainers, weekend warriors to make informed choices.
Stick to selling clothes and leave your nose out of the women's empowerment movement.
YOU DO NOT HAVE TO BE AN OCEAN.
YOU ARE ALREADY ENOUGH.
Update: This went a tad viral and we created an exclusivity photoshoot event in Edmonton to celebrate our beauty of uniqueness and amazingness.